Supplier FAQs | UnderMRP Reseller Exchange

Supplier Questions

Section 1/2: About Reseller Marketing Model

1. What is a Reseller Marketing?

Reselling Marketing is when you sell products via Resellers. For example, let's say that you create a Whatsapp group for resellers and share your product updates regularly.
Resellers will add their profit on top of your price and will share your products to their friends, on instagram pages, and push your products.
As a supplier, thousands of resellers will push your products to their customers and you can get lacs of orders without spending a single paisa on advertising or paying salaries.
It's an highly scalable elastic model.

2. Who are Resellers?

Resellers are those who display & sell your products to their friends, family, and customers via Whatsapp, Instagram, Facebook, or any other method.
They do NOT take any fees or commissions from you.
They just add extra margin above the price you provide them.

India has 2cr+ resellers. They come from different states, different culture, speaks 500+ languages, and are from various domains i.e., online sellers, shopkeepers, housewives, college students, etc.,

Resellers are like unpaid partners of suppliers. Suppliers who use resellers properly can able to sell their products to all the customers who are otherwise not reachable due to language barrier, distance and cultural differences.

The one common goal that unites resellers is 'to make profits reselling suppliers' products'.

3. Why do you need Resellers?

Competition: Today businesses are facing huge competitions from 4 different segments:
- eCommerce giants like Amazon and Flipkart
- Conglomerates like Tata & Reliance launching stores like Zudio, and Trends.
- Quick commerce companies like Blinkit, and Zepto.
- Peer competition with unfair investments.
These competitors reduce the price unbelievably low and, even reducing delivery time to just 10 minutes.
Competing against them became very difficult for regular businesses.

Marketing Cost: Marketing platforms like Facebook, Instagram, IndiaMart, Justdial have become very costly and not working effectively due to over competition.

Losing Customers: Customers see those high paying competitors’ advertisements everywhere, get lured because of lowest price and fastest deliveries. All other businesses’ lose even their existing customers.

No Mutual Respect: Even when you start getting sales from marketplaces like Amazon or through digital advertisement platforms like Facebook, you will always end up paying 35% commissions or hefty advertising costs.

As you see, business of any type or size is finding it difficult to get sales. ‘Resellers’ are the perfect way that actually works, to increase your sales and profits.

4. Why ‘Resellers’ are Most Important?

No monthly salary to reseller. If you have sales employees, you need to pay them monthly even if they are not worth. Resellers do NOT take any salary or commission from you.
No commissions. They set extra profits on top of your product pricing.
Without any cost, you can reach lacs of customers daily. Resellers send your products to their contacts every day.

Remember, resellers are selling your products for their own livelihood and the commitment you get from such resellers would be much higher than what you can get from your own paid sales people.

Case: Let’s say we connect you with 5000 resellers. Of that, assume that just 500 resellers are actively displaying your products every day in their Whatsapp Status, Whatsapp Groups, Instagram Story, etc., every reseller may get an average of 300 customers to look at their messages/statuses, right? In that case, your products will be viewed by 1.5lacs potential customers every single day.

We provide you resellers from across the country. Your products will be viewed in Mumbai, Uttar Pradesh, Kolkata, Kerala, Tamil Nadu, and all the places.
And you pay ‘Zero Rupee’ for resellers.

5. Why ‘Resellers’ Help You?

Millions of people are looking for ‘work from home’ opportunities, every single day.
Reselling is one of the most popular and proven method that works for people looking to make money without investment.
So resellers use your products to sell it and make money for themselves. As they do NOT have their own products, they use suppliers like you.
As you have products, you get advantage getting as many resellers as possible.

6. Are ‘Resellers’ same as ‘Commission Agents’?

Not really, brokers take commission from total sales. Resellers add up their own profits on top of your pricing.
Otherwise, just like commission agents, resellers also keep getting regular customers for you.

Section 2/2: About Baapstore Connect's Specifics

1. How many resellers do you connect us with?

5000+ resellers in our highest plan, however, specific number of resellers we connect you with depends on the plan you choose. Please check our plans page or fill the enquiry form to get a call from our executives.

2. Where are the resellers sign up from?

Our resellers sign up from our website or from any of our social channels.

3. What type of Resellers are provided?

We get various types of resellers i.e., young, aged, married/unmarried, employee/business owner, occupied/retired, etc., the beauty of reseller model itself is that a lot of different types of people will promote your products in their circle and take your products to audiences where you could not have imaginged.

4. How to approach Resellers?

You can add them on your whatsapp number and start sharing products.

5. What if Resellers do NOT attend call or denying?

It IS okay. As it would be your first reseller contact, they might not be recognizing. In such case, you can remind them that they signed up from UnderMRP.com or it's social channels and you are one of the vendors of UnderMRP.

6. What if resellers still not recognizing or invalid or wrong numbers provided?

We shall give you many extra reseller connects and you please keep repeating the process of adding resellers to your groups and working with them.

7. What if resellers are not selling my category of products?

Resellers usually do NOT restrict themselves as single category sellers as they anyway do not invest on inventory and so try to make them realize your product value to them.

8. Should I keep pursuing resellers even if it takes time to make my first sale?

Yes, remember, 1 reseller = 100 customers. Even if first sale is delayed, still, keep trying. Once you started achieving 100+ active resellers, it would drastically increase your sales.

9. Will Reseller Marketing Model work?

Absolutely. Meesho reached to same bandwidth as Amazon and Flipkart today within few years. Their mantra to the top is through reseller model. Thousands of other companies are selling their products completely through resellers. It works simply because resellers keep reselling products for their own profits and if they find a good supplier, it's a perfect match for them.

10. Do you provide custom solutions?

Yes, we can provide you custom website development, custom reseller research, process deployment, etc., be aware that extra tasks carry extra charges as it is not integrated in your plan.